Date of event: 
Main Conference: 23-24 August 2011
Pre Conference Masterclass: 22 August 2011

Venue of event: Grand Copthorne Waterfront Hotel, Singapore

Price: SGD 3099

Early Bird Offer: Register and pay before 03 June 2011 and save up to SGD 600

URL: www.customerprofitabilityasia.com/Event.aspx?id=513550&MAC=IIS

Summary:

Accelerate your business analytical skills & measure to increase customer profitability

Customer Profitability Asia 2011 will take you through the ‘how to’ and explore techniques to handle ‘imperfect data’, so you can determine customer profitability and optimise the decisions made in your organization.

In a snapshot: 3 Problems and Solutions

• Measuring and increasing customer profitability through increased transparency of customer data
• Improved investment and information allocation: Enhanced analytical skills to predict and achieve accurate ROI
• Targeting customers through a holistic understanding of their behaviour using advanced segmentation strategies

Critical issues to be resolved:

• Strategically decrease marketing investments and still maintain high value customers
• Precise calculations of P&L with profitability metrics to suit your organization’s goals
• Build effective prediction models through enhancing predictive analytical skills
• Using microsegmentation to upsell, cross-sell and attract new customers with similar profiles
• Successful applications of analytics to optimize and augment marketing and CRM campaigns
 
Evan Williams
Senior Manager, Global Analytics
KRAFT FOODS

Vinodh Kishna
Senior Vice President, Customer Relationship Management
HSBC BANK

Tyrone Almeida
Senior Manager
PROCTER & GAMBLE

Salil Chugh
Business Practice Head, Business Intelligence Unit
ICICI BANK

Klas Hesselman
Head of Marketing
PAYPAL